| 000 | 00380cam a2200145 a 4500 | ||
|---|---|---|---|
| 020 | _a0132622394 (alk. paper) | ||
| 082 | 0 | 0 | _a658.8 |
| 100 | 1 | _aDoyle, Peter, | |
| 245 | 1 | 0 | _aMarketing management and strategy / |
| 250 | _a3nd ed., rev. ed | ||
| 260 |
_aLondon ; _aNew York : _bPrentice Hall Europe, _c1998 |
||
| 300 |
_axvii, 465 p. : _bill. ; |
||
| 650 | 0 | _aMarketing | |
| 942 | _cBK | ||
| 999 |
_c5058 _d5058 |
||