000
00283nam a22001097a 4500
020
_a
9780074517802
100
_a
Manendra Mohan
245
_a
Advertising Management : Concepts And Cases
260
_a
NEW YORK
_b
MCGRAW-HILL
_c
2008
300
_a
xi,418 pages
_b
illustration
942
_c
BK
999
_c
5059
_d
5059