| 000 | 00317nam a22001097a 4500 | ||
|---|---|---|---|
| 020 | _a 9780072536768 | ||
| 100 | _aGeorge E. Belch | ||
| 245 | _aAdvertising and Promotion: An Integrated Marketing Communications Perspective | ||
| 260 |
_aNEW YORK _b Mcgraw-Hill _c2001 |
||
| 300 |
_a788 PAGES _bILLUSTRATION |
||
| 942 | _cBK | ||
| 999 |
_c5065 _d5065 |
||