000			01381cam a2200205 i 4500
020			_a9780078028984
020			_a0078028981
020			_a9781259060762
020			_a1259060764
082	0	0	_a658.8 _bP426
100	1		_aPerreault, William D.,
245	1	0	_aBasic marketing :
250			_a19th edition.
300			_axl, 725 pages : _bcolor illustrations ;
520			_aFrom the publisher. Built on a strong foundation, Basic Marketing, 19th edition, with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent "best practices," and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
650		0	_aMarketing
700	1		_aCannon, Joseph P.
700	1		_aMcCarthy, E. Jerome
942			_cBK
999			_c5108 _d5108