000			01311cam a2200217 a 4500
020			_a9780073404769 (alk. paper)
020			_a0073404764 (alk. paper)
020			_a9780071267816 (pbk.)
020			_a0071267816 (pbk.)
082	0	0	_a658.8/342
100	1		_aPeter, J. Paul
245	1	0	_aConsumer behavior & marketing strategy /
250			_a9th ed
260			_aNew York : _bMcGraw-Hill Irwin, _cc2010
300			_axix, 554 p. : _bill. ;
505	0		_aIntroduction to consumer behavior and marketing strategy -- A framework for consumer analysis -- Introduction to affect and cognition -- Consumers' product knowledge and involvement -- Attention and comprehension -- Attitudes and intentions -- Consumer decision making -- Introduction to behavior -- Conditioning and learning processes -- Influencing consumer behaviors -- Introduction to the environment -- Cultural and cross-cultural influences -- Subculture and social class -- Reference groups and family -- Market segmentation and product positioning -- Consumer behavior and product strategy -- Consumer behavior and promotion strategy -- Consumer behavior and pricing strategy -- Consumer behavior, electronic commerce, and channel strategy
650		0	_aConsumer behavior
650		0	_aMarketing
700	1		_aOlson, Jerry C.
942			_cBK
999			_c5112 _d5112