| 000 | 00710nam a2200133 4500 | ||
|---|---|---|---|
| 020 | _a9780071315128 | ||
| 100 | _aDel I. Hawkins | ||
| 245 | _aConsumer Behavior: Building Market Strategy | ||
| 250 | _a12th edition | ||
| 260 |
_aUSA _bMcGraw-Hill Higher Education _c2013 |
||
| 300 |
_a772 pages _b8.3 x 1.2 x 10.3 inches |
||
| 520 | _a Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application. | ||
| 942 | _cBK | ||
| 999 |
_c5119 _d5119 |
||