000			01085nam a22001217a 4500
020			_a0071220283
020			_a978-0071220286
100			_aJoseph F Hair
245			_aEssentials of Marketing Research
260			_bMcgraw Hill Higher Education _cJanuary 1, 2010
500			_a"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
942			_cBK
999			_c5167 _d5167