000 00478cam a2200169 i 4500
020 _a9781138498266
020 _a9781138498259
082 0 0 _a658.8/12
100 1 _aButtle, Francis,
245 1 0 _aCustomer relationship management :
250 _aFourth Edition.
300 _axxiii, 444 pages :
_billustrations ;
500 _aRevised edition of the authors' Customer relationship management, 2015.
650 0 _aCustomer relations
700 1 _aMaklan, Stan,
942 _cBK
999 _c5170
_d5170