000 00336nam a22001217a 4500
020 _aHF5415.13 .M369
245 _aBasic Marketing : A Global-Managerial A
250 _a15 ed.
260 _aBoston
_bMcGraw-Hill
_c2005
300 _axii; 792p.
_billus.; 28cm; hbk
500 _aIncludes bibliographical references and indexes
942 _cBK
999 _c5412
_d5412