| 000 | 00647cam a2200205 a 4500 | ||
|---|---|---|---|
| 020 | _a9780071220606(looseleaf : alk. paper) | ||
| 020 | _a0073530034 (looseleaf : alk. paper) | ||
| 082 | 0 | 0 | _aHF5821 .A732 2011 |
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 | _aContemporary Advertising and Integrated Marketing Communications / |
| 250 | _a13th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Irwin, _cc2011. |
||
| 300 |
_axl, 774 p. : _bill. ; |
||
| 500 | _aPrev. ed. has title: Contemporary advertising. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aWeigold, Michael F., | |
| 700 | 1 | _aArens, Christian. | |
| 700 | 1 | _aArens, William F. | |
| 942 | _cBK | ||
| 999 |
_c6780 _d6780 |
||