| 000 | 00557cam a22001814a 4500 | ||
|---|---|---|---|
| 020 | _a9781259060762 | ||
| 082 | _aHF5415.13 .P477 2004 | ||
| 100 | 1 | _aPerreault, William D | |
| 245 | 1 | 0 | _aBasic Marketing : |
| 250 | _a19th ed | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2004 |
||
| 300 |
_axl, 726 p: _bcol. ill. ; |
||
| 500 | _a"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition." | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aCannon, Joseph P., | |
| 700 | 1 | _aMcCarthy, E. Jerome | |
| 942 | _cBK | ||
| 999 |
_c6782 _d6782 |
||