000			02179cam a22002778i 4500
020			_a9781259394034
020			_a1259394034
020			_a9781259919565
020			_a1259919560
020			_a9781260575644
020			_a1260575640
082	0	0	_a338.5
100	1		_aFrank, Robert H.,
245	1	0	_aMicroeconomics and behavior /
250			_aTenth edition
260			_a YONEWRK, USA _b Mc GREW HILL LLC _c2021
300			_axxii, 600 pages : _billustrations (some color) ;
490	1		_aThe McGraw-Hill series in economics
505	0		_aPart 1. Introduction. Thinking like an economist ; Supply and demand -- Part 2. The theory of consumer behavior. Rational consumer choice ; Individual and market demand ; Applications of rational choice and demand theories ; The economics of information and choice under uncertainty ; Departures from standard rational choice models (with and without regret) -- Part 3. The theory of firm and market structure. Production ; Costs ; Perfect competition ; Monopoly ; A game-theoretic approach to strategic behavior ; Oligopoly and monopolistic competition -- Part 4. Factor markets. Labor ; Capital -- Part 5. General equilibrium and welfare. Externalities, property rights, and the Coase theorem ; General equilibrium and market efficiency ; Government
520			_a"Would also be accessible and engaging to students. The more common approach in this market has been to emphasize one of these dimensions or the other. For example, some texts have done well by sacrificing rigor in the name of user-friendliness. But although such books sometimes keep students happy, they often fail to prepare them for upper-division courses in the major. Others texts have succeeded by sacrificing accessibility in the name of rigor, where rigor all too often means little more than mathematical density. These courses overwhelm many undergraduates, and even those few who become adept at solving well-posed mathematical optimization problems are often baffled by questions drawn from everyday contexts"--
650		0	_aMicroeconomics
650		0	_aEconomic man
650		0	_aSelf-interest
650		0	_aConsumer behavior
942			_cBK
999			_c7160 _d7160