000 00312cam a2200133 i 4500
020 _a9781260381894
020 _a9781260598223
100 1 _aWeigold, Michael F.,
245 1 0 _aAdvertising / ARENS WEIGOLD
250 _aFourth edition.
260 _aUK
_bMCGraw Hill
_c2022
300 _axiii, 458 p.
942 _cBK
999 _c7193
_d7193