000 01563cam a2200229 a 4500
020 _a1571812776
020 _a9781571812773
082 0 0 _a302.23
100 1 _aPeterson, Mark Allen
245 1 0 _aAnthropology & mass communication :
260 _aUSA
_bBerghahn book
_c2008
300 _axii, 321 pages ;
490 1 _aAnthropology &
520 1 _a"Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis
520 8 _aDrawing on dozens of semiotic, ethnographic and cross cultural studies of mass media, this book offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests approaches for understanding media in the modern world system
520 8 _aPlacing the anthropological study of mass media into historical and interdisciplinary perspectives, it examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the reemerging interest in media by anthropologists."--Jacket
650 0 _aMass media and anthropology
650 0 4 _aCulturele antropologie
650 0 4 _aMassacommunicatie
650 0 4 _aMassamedia
942 _cBK
999 _c7315
_d7315