000			01758nam a2200145 4500
020			_a9788120724129
020			_a9788120724082
100			_a A.K. Bhatia
245			_aInternational Tourism Management
260			_aNew Delhi, India _bSterling Publishers Private Limited _c2011
300			_axviii; 539p.
520			_aInternational tourism represents one of the world`s largest industries with nearly 720 million estimated global visitor arrivals at the turn of the present century, which is expected to reach 1.5 billion by the year 2020.This great phenomenon today has become a very complex activity encompassing a wide range go disciplines. The book, "International Tourism Management", tries to examine this complex global phenomenon, exploring its various concepts in their different manifestations. The book offers comprehensive information on various concepts, methods and framework giving a systematic overview of the subject on a global basis. Key elements of the book include: nature and components of the tourism industry; and communication; economic dimensions and international cooperation. The book will be of value to students pursuing tourism studies at different levels, particularly as part of various courses in tourism studies at professional training institutes and colleges affiliated to both Indian and foreign Universities. The text of the book will enable the students, who are to form the future resource of the travel and tourism business, to face the increasingly competitive world where they intend to pursue their careers. The book should also be of value to teachers and professionals in the tourism/travel industry, as well as to those seeking opportunities for professional development.
650		0	_aTourism
942			_cBK
999			_c7423 _d7423