000			01079cam a2200193 a 4500
020			_a9781439082744
020			_a143908274X
100	1		_aWimmer, Roger D
245	1	0	_aMass media research :
250			_a9th ed
260			_aBoston, Mass. : _bCengage- Wadsworth, _c©2011
300			_axii, 464 pages : _billustrations (some color) ;
490	1		_aWadsworth series in mass communication and journalism
505	0		_aScience and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations
520	2		_aExplores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research and experimental research
650		0	_aMass media
700	1		_aDominick, Joseph R
942			_cBK
999			_c7480 _d7480