000 01389cam a22002058i 4500
020 _a9780495902904
020 _a9781260570861
020 _a9781260007312
082 0 0 _a302.23
100 1 _aBaran, Stanley J.,
245 1 0 _aIntroduction to mass communication /
250 _a6TH edition.
300 _apages cm
505 0 _aMass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media.
520 _a"McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"--
650 0 _aMass media.
650 0 _aMass media and culture.
650 0 _aMedia literacy.
942 _cBK
999 _c7503
_d7503