000 | 01389cam a22002058i 4500 | ||
---|---|---|---|
020 | _a9780495902904 | ||
020 | _a9781260570861 | ||
020 | _a9781260007312 | ||
082 | 0 | 0 | _a302.23 |
100 | 1 | _aBaran, Stanley J., | |
245 | 1 | 0 | _aIntroduction to mass communication / |
250 | _a6TH edition. | ||
300 | _apages cm | ||
505 | 0 | _aMass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media. | |
520 | _a"McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"-- | ||
650 | 0 | _aMass media. | |
650 | 0 | _aMass media and culture. | |
650 | 0 | _aMedia literacy. | |
942 | _cBK | ||
999 |
_c7503 _d7503 |