000			00457pam a2200169 a 4500
020			_a0273651501 (pbk.) :
082	0	4	_a658.8
100	1		_aDoyle, P.
245	1	0	_aMarketing management and strategy /
250			_a3rd ed.
260			_aHarlow : _bFinancial Times/Prentice Hall, _c2002.
300			_axviii, 446 p. : _bill.. ;
500			_aPrevious ed.: London : Prentice Hall Europe, 1997.
650		0	_aMarketing.
650		0	_aMarketing
942			_cBK
999			_c8815 _d8815