000 | 01984cam a2200313 a 4500 | ||
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001 | 3545423 | ||
003 | OSt | ||
005 | 20230822192504.0 | ||
008 | 971203s1998 caua b 001 0 eng | ||
010 | _a 97045406 | ||
020 | _a0761915362 (acidfree paper) | ||
020 | _a0761915370 (pbk. : acidfree paper) | ||
040 |
_aDLC _cDLC _dDLC |
||
050 | 0 | 0 |
_aP91.3 _b.B386 1998 |
082 | 0 | 0 |
_a302.23/072 _221 |
100 | 1 |
_aBerger, Arthur Asa, _d1933- |
|
245 | 1 | 0 |
_aMedia research techniques / _cArthur Asa Berger. |
250 | _a2nd ed. | ||
260 |
_aThousand Oaks : _bSage Publications, _cc1998. |
||
300 |
_aviii, 175 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references (p. 167-168) and indexes. | ||
505 | 0 | _aGuided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author. | |
650 | 0 |
_aMass media _xResearch _xMethodology. |
|
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0656/97045406-d.html |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0656/97045406-t.html |
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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942 |
_2ddc _cBK _n0 |
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999 |
_c9091 _d9091 |