| 000 | 01377pam a22003614i 4500 | ||
|---|---|---|---|
| 001 | 50422996 | ||
| 003 | OCoLC | ||
| 005 | 20230823142203.0 | ||
| 008 | 020814s2003 mau b 001 0 eng | ||
| 010 | _a2002032682 | ||
| 020 | _a0072464208 (alk. paper) | ||
| 020 | _a0071198695 (international : alk. paper) | ||
| 040 |
_aDLC _beng _erda _cDLC _dMTU |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.M378 2003 |
| 082 | 0 | 0 |
_a380.1 _221 |
| 092 |
_a381 _bP455e9 |
||
| 100 | 1 |
_aPerreault, William D., _cJr. _0https://id.loc.gov/authorities/names/n84017809 |
|
| 245 | 1 | 0 |
_aEssentials of marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _aNinth edition. | ||
| 264 | 1 |
_aBoston, Mass. : _bMcGraw-Hill, _c[2003] |
|
| 264 | 4 | _c©2003 | |
| 300 |
_a624 pages, 29 pages : _billustrations ; _c28 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 490 | 1 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing. _0https://id.loc.gov/authorities/subjects/sh85081333 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _0https://id.loc.gov/authorities/names/n79076013 |
|
| 830 | 0 |
_aMcGraw-Hill/Irwin series in marketing. _0https://id.loc.gov/authorities/names/n00095929 |
|
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c9210 _d9210 |
||