Basic marketing research :
Malhotra, Naresh K.
Basic marketing research : - Upper Saddle River, NJ : Prentice Hall, c2002. - xxxiii, 685 p. : ill. (some col.) ; 1 CD-ROM (4 3/4 in.)
Free student CD included: SPSS student edition 10.0 for windows.
0133768562 (hardback : alk. paper)
Marketing research.
658.8/3
Basic marketing research : - Upper Saddle River, NJ : Prentice Hall, c2002. - xxxiii, 685 p. : ill. (some col.) ; 1 CD-ROM (4 3/4 in.)
Free student CD included: SPSS student edition 10.0 for windows.
0133768562 (hardback : alk. paper)
Marketing research.
658.8/3