Basic marketing research : (Record no. 3482)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00483cam a22001454a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0133768562 (hardback : alk. paper) |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Malhotra, Naresh K. |
| TITLE STATEMENT | |
| Title | Basic marketing research : |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xxxiii, 685 p. : |
| Other physical details | ill. (some col.) ; |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| GENERAL NOTE | |
| General note | Free student CD included: SPSS student edition 10.0 for windows. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Koha item type | Permanent Location | Current Location | Date acquired |
|---|---|---|---|---|---|
| HF5415.2 .M35 2002 | 01270 | Books | Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 03/21/2023 |