A preface to Marketing Management / (Record no. 12418)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01275cam a2200181 i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071221115 (pbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071221115 (pbk.) |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | HF5445 .M84 2010 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Peter, J. Paul. |
| TITLE STATEMENT | |
| Title | A preface to Marketing Management / |
| Statement of responsibility, etc | J. Paul Peter, James H. Donnelly, Jr. |
| EDITION STATEMENT | |
| Edition statement | Twelfth edition. |
| Copyright Date | |
| Place of publication | New York : |
| Name of publisher | McGraw-Hill/Irwin, |
| Year of publication or production | 2010. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 258 pages : |
| Other physical details | illustrations ; |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Essentials of marketing management. Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market. Marketing research : process and systems for decision making ; Consumer behavior ; Business, government, and institutional buying ; Market segmentation ; Product and brand strategy ; New product planning and development ; Integrated marketing communications ; Major Federal agencies involved in control of advertising ; Personal selling, relationship building, and sales management ; Distribution strategy Pricing strategy ; The marketing of services ; Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plans. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Donnelly, James H. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Kaduna Study Centre | Kaduna Study Centre | 11/06/2023 | HF5445 .M84 2010 | 0173611 | Books |