A preface to Marketing Management / J. Paul Peter, James H. Donnelly, Jr.
Material type: TextPublisher: New York : McGraw-Hill/Irwin, 2010Edition: Twelfth editionDescription: xiv, 258 pages : illustrationsISBN: 9780071221115 (pbk.); 0071221115 (pbk.)Subject(s): MarketingDDC classification: HF5445 .M84 2010Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Kaduna Study Centre | HF5445 .M84 2010 (Browse shelf(Opens below)) | Available | 0173611 |
Essentials of marketing management. Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market. Marketing research : process and systems for decision making ; Consumer behavior ; Business, government, and institutional buying ; Market segmentation ; Product and brand strategy ; New product planning and development ; Integrated marketing communications ; Major Federal agencies involved in control of advertising ; Personal selling, relationship building, and sales management ; Distribution strategy Pricing strategy ; The marketing of services ; Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plans.
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