Basic marketing : (Record no. 14582)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00602cam a22001814a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072525231 (alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072525236 (alk. paper) |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Perreault, William D. |
| TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a global-managerial approach / |
| Statement of responsibility, etc | William D. Perreault, Jr., E. Jerome McCarthy. |
| EDITION STATEMENT | |
| Edition statement | 15th ed. |
| Copyright Date | |
| Name of publisher | McGraw-Hill Irwin |
| Year of publication or production | 2005 |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xli, 793 [22] p. : |
| Other physical details | col. ill. ; |
| GENERAL NOTE | |
| General note | Donated by Dr. Greg Sojka. |
| GENERAL NOTE | |
| General note | McCarthy's name appears first on the earlier edition. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Lagos Study Centre | Lagos Study Centre | 11/20/2024 | HF5415.13 .P47 2005 | 0006075 | Books |
| Minna Study Centre | Minna Study Centre | 04/10/2025 | HF5415.13 .P47 2005 | 0193766 | Books |
| Minna Study Centre | Minna Study Centre | 04/10/2025 | HF5415.13 .P47 2005 | 0193045 | Books |