National Open University Library

Image from Google Jackets

Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William DContributor(s): McCarthy, E. JeromeMaterial type: TextText McGraw-Hill Irwin 2005Edition: 15th edDescription: xli, 793 [22] p. : col. illISBN: 0072525231 (alk. paper); 9780072525236 (alk. paper)Subject(s): Marketing
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Lagos Study Centre
HF5415.13 .P47 2005 (Browse shelf(Opens below)) Available 0006075
Books Books Minna Study Centre
HF5415.13 .P47 2005 (Browse shelf(Opens below)) Available 0193766
Books Books Minna Study Centre
HF5415.13 .P47 2005 (Browse shelf(Opens below)) Available 0193045

Donated by Dr. Greg Sojka.

McCarthy's name appears first on the earlier edition.

There are no comments on this title.

to post a comment.

Powered by Koha

//