Marketing ethics : (Record no. 14657)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00754cam a22002054a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0131330888 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 174/.4 |
| TITLE STATEMENT | |
| Title | Marketing ethics : |
| Remainder of title | cases and readings / |
| Statement of responsibility, etc | [edited by] Patrick E. Murphy, Gene R. Laczniak. |
| EDITION STATEMENT | |
| Edition statement | 1st ed. |
| Copyright Date | |
| Place of publication | New Jersey |
| Name of publisher | Upper Saddle River, |
| Year of publication or production | 2006 |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 172 p. : |
| Other physical details | ill. ; |
| GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business ethics. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Murphy, Patrick E., |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Laczniak, Eugene R. |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/toc/ecip054/2004028876.html |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Lagos Study Centre | Lagos Study Centre | 11/22/2024 | HF5415 .M87 2006 | 0006030 | Books |