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Marketing ethics : cases and readings / [edited by] Patrick E. Murphy, Gene R. Laczniak.

Contributor(s): Murphy, Patrick E | Laczniak, Eugene RMaterial type: TextTextNew Jersey Upper Saddle River, 2006Edition: 1st edDescription: xii, 172 p. : illISBN: 0131330888Subject(s): Marketing | Business ethicsDDC classification: 174/.4 Online resources: Click here to access online
Contents:
Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Lagos Study Centre
HF5415 .M87 2006 (Browse shelf(Opens below)) Available 0006030

Includes bibliographical references and index.

Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.

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