Marketing / (Record no. 14658)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00809cam a2200265 a 4500 |
| CONTROL NUMBER | |
| control field | 34675233 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241122130451.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960423s1997 ilua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 96021378 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256189684 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780256189681 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | BTCTA |
| -- | YDXCP |
| -- | BAKER |
| -- | DEBBG |
| -- | OCLCQ |
| -- | OCLCF |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M29474 1997 |
| TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Eric N. Berkowitz ... [et al.]. |
| EDITION STATEMENT | |
| Edition statement | 5th ed. |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago, Ill. : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | c1997. |
| PHYSICAL DESCRIPTION | |
| Extent | xxxii, 736 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| SERIES STATEMENT | |
| Series statement | The Irwin series in marketing |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 674-695) and indexes. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berkowitz, Eric N. |
| SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Irwin series in marketing. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
No items available.