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Marketing / Eric N. Berkowitz ... [et al.].

Contributor(s): Berkowitz, Eric NMaterial type: TextTextSeries: Irwin series in marketingPublication details: Chicago, Ill. : Irwin, c1997. Edition: 5th edDescription: xxxii, 736 p. : col. ill. ; 29 cmISBN: 0256189684; 9780256189681Subject(s): MarketingLOC classification: HF5415 | .M29474 1997
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Includes bibliographical references (p. 674-695) and indexes.

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