National Open University Library

The eProcess edge : (Record no. 15358)

MARC details
000 -LEADER
fixed length control field 02646cam a2200229 i 4500
INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0072126264
INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780072126266
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number HD30.28 .K46 2000
Item number 1
MAIN ENTRY--AUTHOR NAME
Personal name Keen, Peter G. W.,
TITLE STATEMENT
Title The eProcess edge :
Remainder of title creating customer value and business wealth in the Internet era /
Statement of responsibility, etc Peter Keen, Mark McDonald
Copyright Date
Place of publication Berkeley, California :
Name of publisher Osborne/McGraw-Hill,
Year of publication or production ©2000
PHYSICAL DESCRIPTION
Number of Pages xx, 300 pages :
Other physical details illustrations ;
FORMATTED CONTENTS NOTE
Formatted contents note Part I: Defining the eProcess edge: From Internet innovation to eProcess execution -- Why process matters -- Redefining "Process" for the Internet era -- Part II: The relationship imperative: Value netmorks: targeting eCommerce relationships -- Defining relationships: touch and texture -- Valuing and sourcing eProcess capabilities -- Part III: Delivering eProcess results: Embedding business rules in software -- Out-tasking and in-sourcing -- Be exceptional: people plus process plus technology -- Managing an eCommerce business
SUMMARY, ETC.
Summary, etc eCommerce has changed business as we know it. No hype, it's reality. New companies, new competition, new customers - all challenge existing business rules. The emerging new economy, however, has fundamentals about customers, relationships, service, and brand. Customers matter in eCommerce and gaining their trust and building relationships are critical for success. How does a company create an eCommerce business based on relationships? What must it do to achieve the right balance between vertical operation and virtual integration? What should be on the executive agenda for eCommerce? The answers can be found inside this book, from thought leaders Peter Keen and Mark McDonald. Keen and McDonald have identified the approaches and steps necessary to create wealth through raising efficiency and combating commoditization found on the Web. It's not about just knowing what to do; it's about knowing how to implement processes, and how to turn innovation into execution. This book is a practical roadmap that shows managers and technology decision-makers exactly how to improve their processes and capabilities, gain the competitive advantage, and help their companies build wealth. Revealing the advantages of eProcess, the authors show who to combine new technology with business processes to generate faster revenue growth and greater profits through relationships and repeat business. -- Publisher description
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Business planning
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Electronic commerce
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Customer relations
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Electronic commerce
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Customer relations
ADDED ENTRY--PERSONAL NAME
Personal name McDonald, Mark,
ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Permanent Location Current Location Date acquired Full call number Accession Number Koha item type
Gabriel Afolabi Ojo Central Library (Headquarters). Gabriel Afolabi Ojo Central Library (Headquarters). 04/14/2025 HD30.28 .K46 2000 0197267 Books

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