National Open University Library

Media franchising : (Record no. 3079)

MARC details
000 -LEADER
fixed length control field 00959cam a2200157 i 4500
INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780814743478 (hbk. : alk. paper)
INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780814743485 (pbk : alk. paper)
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/708
MAIN ENTRY--AUTHOR NAME
Personal name Johnson, Derek,
TITLE STATEMENT
Title Media franchising :
PHYSICAL DESCRIPTION
Number of Pages ix, 291 pages :
Other physical details illustrations ;
FORMATTED CONTENTS NOTE
Formatted contents note Acknowledgments -- Introduction: an industrial way of life -- Imagining the franchise : structures, social relations, and cultural work -- From ownership to partnership : the institutionalization of franchise relations -- Sharing worlds : difference, deference, and the creative context of franchising -- "A complicated genesis" : transnational production and transgenerational marketing -- Occupying industries : the collaborative labor of enfranchised consumers -- Conclusion: future exchanges and iterations -- Notes -- Index -- About the author.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Cultural industries.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Franchises (Retail trade)
ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Permanent Location Current Location Date acquired Full call number Accession Number Koha item type
Gabriel Afolabi Ojo Central Library (Headquarters). Gabriel Afolabi Ojo Central Library (Headquarters). 02/08/2023 HD999 .J64 2013 0163559 Books
Gabriel Afolabi Ojo Central Library (Headquarters). Gabriel Afolabi Ojo Central Library (Headquarters). 02/08/2023 HD999 .J64 2013 0163560 Books

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