Media franchising :
Material type: TextDescription: ix, 291 pages : illustrationsISBN: 9780814743478 (hbk. : alk. paper); 9780814743485 (pbk : alk. paper)Subject(s): Cultural industries | Franchises (Retail trade)DDC classification: 658.8/708Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Gabriel Afolabi Ojo Central Library (Headquarters). | HD999 .J64 2013 (Browse shelf(Opens below)) | Available | 0163559 | |
Books | Gabriel Afolabi Ojo Central Library (Headquarters). | HD999 .J64 2013 (Browse shelf(Opens below)) | Available | 0163560 |
Acknowledgments -- Introduction: an industrial way of life -- Imagining the franchise : structures, social relations, and cultural work -- From ownership to partnership : the institutionalization of franchise relations -- Sharing worlds : difference, deference, and the creative context of franchising -- "A complicated genesis" : transnational production and transgenerational marketing -- Occupying industries : the collaborative labor of enfranchised consumers -- Conclusion: future exchanges and iterations -- Notes -- Index -- About the author.
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