Advertising and Promotion: An Integrated Marketing Communications Perspective (Record no. 5065)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00317nam a22001097a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072536768 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | George E. Belch |
| TITLE STATEMENT | |
| Title | Advertising and Promotion: An Integrated Marketing Communications Perspective |
| PHYSICAL DESCRIPTION | |
| Number of Pages | 788 PAGES |
| Other physical details | ILLUSTRATION |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Faculty of Management Science Library | Faculty of Management Science Library | 05/30/2023 | HF5823.B44 2001 | 0004845 | Books |