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Advertising and Promotion: An Integrated Marketing Communications Perspective

By: George E. BelchMaterial type: TextTextPublication details: NEW YORK Mcgraw-Hill 2001 Description: 788 PAGES ILLUSTRATIONISBN: 9780072536768
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Faculty of Management Science Library
HF5823.B44 2001 (Browse shelf(Opens below)) Available 0004845

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