Basic Marketing : (Record no. 6782)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00557cam a22001814a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259060762 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | HF5415.13 .P477 2004 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Perreault, William D |
| TITLE STATEMENT | |
| Title | Basic Marketing : |
| EDITION STATEMENT | |
| Edition statement | 19th ed |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xl, 726 p: |
| Other physical details | col. ill. ; |
| GENERAL NOTE | |
| General note | "The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition." |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Joseph P., |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Kaduna Study Centre | Kaduna Study Centre | 07/31/2023 | HF5415.13 .K47 2004 | 0173612 | Books |