Basic Marketing :
Material type: TextPublication details: Boston : McGraw-Hill/Irwin, 2004 Edition: 19th edDescription: xl, 726 p: col. illISBN: 9781259060762Subject(s): MarketingDDC classification: HF5415.13 .P477 2004Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Kaduna Study Centre | HF5415.13 .K47 2004 (Browse shelf(Opens below)) | Available | 0173612 |
"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."
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