Basic marketing : (Record no. 6813)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00565cam a22001934a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072525231 (alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072525236 (alk. paper) |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | HF5415.13 .M369 2005 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Perreault, William D. |
| TITLE STATEMENT | |
| Title | Basic marketing : |
| EDITION STATEMENT | |
| Edition statement | 15th ed. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xli, 793 [22] p. : |
| Other physical details | col. ill. ; |
| GENERAL NOTE | |
| General note | Donated by Dr. Greg Sojka. |
| GENERAL NOTE | |
| General note | McCarthy's name appears first on the earlier edition. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Kaduna Study Centre | Kaduna Study Centre | 08/01/2023 | HF5415.13 M369 2005 | 0173629 | Books |