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Basic marketing :

By: Perreault, William DContributor(s): McCarthy, E. JeromeMaterial type: TextTextPublication details: Boston, Mass. : McGraw-Hill, 2005. Edition: 15th edDescription: xli, 793 [22] p. : col. illISBN: 0072525231 (alk. paper); 9780072525236 (alk. paper)Subject(s): MarketingDDC classification: HF5415.13 .M369 2005
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Item type Current library Call number Status Date due Barcode
Books Books Kaduna Study Centre
HF5415.13 M369 2005 (Browse shelf(Opens below)) Available 0173629

Donated by Dr. Greg Sojka.

McCarthy's name appears first on the earlier edition.

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