Basic marketing :
Material type: TextPublication details: Boston, Mass. : McGraw-Hill, 2005. Edition: 15th edDescription: xli, 793 [22] p. : col. illISBN: 0072525231 (alk. paper); 9780072525236 (alk. paper)Subject(s): MarketingDDC classification: HF5415.13 .M369 2005Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Kaduna Study Centre | HF5415.13 M369 2005 (Browse shelf(Opens below)) | Available | 0173629 |
Donated by Dr. Greg Sojka.
McCarthy's name appears first on the earlier edition.
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