A research agenda for service marketing / edited by Olivier Furrer, Professor of Marketing, Department of Management, University of Fribourg, Switzerland, Mikèle Landry, Research Assistant, Department of Management, University of Fribourg, Switzerland, Chloé Baillod, Research Assistant, Department of Management, University of Fribourg, Switzerland, Jie Yu Kerguignas, Assistant Professor, EHL Hospitality Business School, University of Applied Sciences and Arts Western Switzerland (HES-SO), Delémont, Switzerland.
Material type:
TextSeries: Elgar research agendasPublisher: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, [2024]Description: xi, 389 pages : illustrationsISBN: 9781803923161; 9781803923161ISSN: 9781803923161Subject(s): Service industries | Customer relationsDDC classification: 658.8/12
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Gabriel Afolabi Ojo Central Library (Headquarters). | HF5415.5.R472024 (Browse shelf(Opens below)) | Available | 0195293 | |
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Gabriel Afolabi Ojo Central Library (Headquarters). | HF5415.5.R472024 (Browse shelf(Opens below)) | Available | MHQ0195294 | |
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Gabriel Afolabi Ojo Central Library (Headquarters). | HF5415.5.R472024 (Browse shelf(Opens below)) | Available | 0195308 |
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| HF5415.15 .V45 2022 Rural Marketing Growing the Non-Urban Consumer | HF5415.5.R472024 A research agenda for service marketing / | HF5415.5.R472024 A research agenda for service marketing / | HF5415.5.R472024 A research agenda for service marketing / | Hf5415.7 .R87 2022 The handbook of logistics and distribution management : understanding the supply chain / | Hf5415.7 .R87 2022 The handbook of logistics and distribution management : understanding the supply chain / | HF5429.B68 2021 Pop up retail : how you can master this global marketing phenomenon / |
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