Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
Material type:
TextPublisher: Hoboken, New Jersey : Wiley, [2024]Description: 1 online resourceISBN: 9781119835370; 9781119835387Subject(s): Marketing | TechnologyDDC classification: 658.8 Summary: "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."--
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Gabriel Afolabi Ojo Central Library (Headquarters). | HF5415 .P45 2924 (Browse shelf(Opens below)) | Available | 0194695 | |
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Books
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Gabriel Afolabi Ojo Central Library (Headquarters). | HF5415 .P45 2924 (Browse shelf(Opens below)) | Available | 0194694 |
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| HF5415 .L34 2023 Digital marketing strategy : create strategy, put it into practice, sell more / | HF5415 .M55 2023 The marketing of service-dominant logic : a rhetorical approach / | HF5415 .M55 2023 The marketing of service-dominant logic : a rhetorical approach / | HF5415 .P45 2924 Marketing 6.0 : the future is immersive / | HF5415 .P45 2924 Marketing 6.0 : the future is immersive / | HF5415.R67 2023 Content marketing strategy : harness the power of your brand's voice / | HF5415.R67 2023 Content marketing strategy : harness the power of your brand's voice / |
Includes index.
"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."--
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