The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson.
Material type:
Text McGraw-Hill 2001Description: xii, 384 p. : illISBN: 0071364153 (acidfree paper)Subject(s): Product management | Brand name products | Branding (Marketing)DDC classification: 658.8/27 Online resources: Click here to access online | Click here to access online | Click here to access online
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Lagos Study Centre | HF5415.15 .M37 2001 (Browse shelf(Opens below)) | Available | 08141047 |
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| HF5415.13 .P47 2005 Basic marketing : a global-managerial approach / | HF 5415.13 .W47 1996 The Marketing Plan The Marketing plan | HF 5415.135 .R67 2000 Cases in strategic marketing / | HF5415.15 .M37 2001 The hero and the outlaw : building extraordinary brands through the power of archetypes / | HF5415.157 .B47 1991 Managing the total quality transformation / | HF5415.157 . F67 2001 Managing quality : a national perspective. | HF5415.2 .C48 1987 Marketing research : methodological foundations / |
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