Marketing research essentials / Carl McDaniel Jr., Roger Gates.
Material type:
TextUSA South-Western college publishing 2011Edition: 3rd edDescription: 1 v. (various pagings) : ill. ; 1 computer optical disc (4 3/4 in.)ISBN: 0324023170 (package: book & CD); 0324028407 (book only); 0324037139 (CD only)Subject(s): Marketing researchDDC classification: 658.8/3
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Lagos Study Centre | HF5415.2 .M32 2011 (Browse shelf(Opens below)) | Available | 0006037 |
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| HF5415.2 .C48 1987 Marketing research : methodological foundations / | HF5415.2 .C58 2001 Basic marketing research / | HF5415.2 .K85 2002 Essentials of marketing research / | HF5415.2 .M32 2011 Marketing research essentials / | HF5415.32 A76 2002 Consumers / | HF 5415.33 .U6 B76 1999 The consumer's guide to effective environmental choices : practical advice from the Union of Concerned Scientists / | HF 5415.33 .U6 H38 2004 Consumer behavior : building marketing strategy / |
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