Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.
Material type:
TextUSA John Wiley & Sons, INC 2002Edition: 2nd edDescription: xix, 553 p. : ill. (some col.)ISBN: 047141235X (pbk. : alk. paper)Subject(s): Marketing researchDDC classification: 658.8/3 Online resources: Click here to access online | Click here to access online
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Lagos Study Centre | HF5415.2 .K85 2002 (Browse shelf(Opens below)) | Available | 0006038 |
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| HF5415.157 . F67 2001 Managing quality : a national perspective. | HF5415.2 .C48 1987 Marketing research : methodological foundations / | HF5415.2 .C58 2001 Basic marketing research / | HF5415.2 .K85 2002 Essentials of marketing research / | HF5415.2 .M32 2011 Marketing research essentials / | HF5415.32 A76 2002 Consumers / | HF 5415.33 .U6 B76 1999 The consumer's guide to effective environmental choices : practical advice from the Union of Concerned Scientists / |
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