Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico.
Material type:
Text South-Western 2002Edition: 3rd edDescription: xxix, 553 p. : col. illISBN: 032406392XSubject(s): Marketing | Consumer behavior | Export marketingDDC classification: 658.8 Online resources: Click here to access online | Click here to access online | Click here to access online
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Lagos Study Centre | HF5415 .Z54 2002 (Browse shelf(Opens below)) | Available | 0006017 |
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| HF5415 .P74 2008 Marketing / | HF5415 .S64 1998 Marketing Mini-Projects: Learning by doing Marketing Real people, real Choices | HF5415 .S78 2003 Study Guide for use with Marketing Study Guide for use with Marketing | HF5415 .Z54 2002 Effective marketing : creating and keeping customers / | HF5415.122 . S64 1996 Ethics in marketing / | HF5415.123 .O59 1997 Marketing Communication Marketing Communication : key to the study of Marketing | HF 5415.1263 .C67 1989 Going to market : distribution systems for industrial products / |
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