National Open University Library

Image from Google Jackets

Critical readings : sport, culture and the media / edited by David Rowe

Contributor(s): Rowe, DavidMaterial type: TextTextSeries: Publisher: Maidenhead, Berkshire : Open University Press, 2004Description: xviii, 363 pagesISBN: 0335211518; 9780335211517; 033521150X; 9780335211500Subject(s): Mass media and sports | SportsDDC classification: GV742
Contents:
Introduction: Mapping the media sports cultural complex -- -- Part I. Media Sport Construction : History, Labout, Culture and Economics -- Sport as entertainment : the role of mass communications / John Goldlust -- The TV and sports industries / Joan Chandler -- The dream team, communicative dirt, and marketing synergy : USA basketball and cross-merchandising in television commercials / Lawrence A. Wenner -- Sports media sans frontières / Toby Miller [and others] -- Speaking the 'universal language of entertainment' : news corporation, culture and the global sport media economy / David L. Andrews -- Sports page : a case study in the manufacture of sports news for the daily press / Mark D. Lowes -- Bread, butter and gravy : an institutional approach to televised sport production / Michael Silk, Trevor Slack and John Amis -- Mega-events and media culture : sport and the olympics / Maurice Roche -- -- Part II. Media Sport Deconstruction : Readings, Forms, Ideologies and Futures -- Local visions of the global : some perspectives from around the world / Miquel de Moragas Spà, Nancy K. Rivenburgh and James F. Larson -- Nike's communication with Black audiences : a sociological analysis of advertising effectiveness via symbolic interactionism / Ketra L. Armstrong -- The televised sports manhood formula / Michael A. Messner, Michele Dunbar and Darnell Hunt -- The basic content : 'ideally beautiful and sexy women for men' / Laurel A. Davis -- 'I want to be the minority' : the politics of youthful white masculinities in sport and popular culture in 1990s America / Kyle W. Kusz -- Women, sport and globalization : competing discourses of sexuality and nation / Deborah Stevenson -- Representations of football in baseball literature : the lyric Fenway, the prosody of the Dodgers, and are you ready for some football? / David McGimpsey -- Sport as constructed audience : a case study of ESPN's The Extreme Games / Robert E. Rinehart -- Convergence : Sport on the information superhighway / Brian Stoddart -- Internet coverage of university softball and baseball web sites : the inequity continues / Michael Sagas [and others]
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

Introduction: Mapping the media sports cultural complex -- -- Part I. Media Sport Construction : History, Labout, Culture and Economics -- Sport as entertainment : the role of mass communications / John Goldlust -- The TV and sports industries / Joan Chandler -- The dream team, communicative dirt, and marketing synergy : USA basketball and cross-merchandising in television commercials / Lawrence A. Wenner -- Sports media sans frontières / Toby Miller [and others] -- Speaking the 'universal language of entertainment' : news corporation, culture and the global sport media economy / David L. Andrews -- Sports page : a case study in the manufacture of sports news for the daily press / Mark D. Lowes -- Bread, butter and gravy : an institutional approach to televised sport production / Michael Silk, Trevor Slack and John Amis -- Mega-events and media culture : sport and the olympics / Maurice Roche -- -- Part II. Media Sport Deconstruction : Readings, Forms, Ideologies and Futures -- Local visions of the global : some perspectives from around the world / Miquel de Moragas Spà, Nancy K. Rivenburgh and James F. Larson -- Nike's communication with Black audiences : a sociological analysis of advertising effectiveness via symbolic interactionism / Ketra L. Armstrong -- The televised sports manhood formula / Michael A. Messner, Michele Dunbar and Darnell Hunt -- The basic content : 'ideally beautiful and sexy women for men' / Laurel A. Davis -- 'I want to be the minority' : the politics of youthful white masculinities in sport and popular culture in 1990s America / Kyle W. Kusz -- Women, sport and globalization : competing discourses of sexuality and nation / Deborah Stevenson -- Representations of football in baseball literature : the lyric Fenway, the prosody of the Dodgers, and are you ready for some football? / David McGimpsey -- Sport as constructed audience : a case study of ESPN's The Extreme Games / Robert E. Rinehart -- Convergence : Sport on the information superhighway / Brian Stoddart -- Internet coverage of university softball and baseball web sites : the inequity continues / Michael Sagas [and others]

There are no comments on this title.

to post a comment.

Powered by Koha

//