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MARKETING MANAGEMENT: A STRATEGIC DECISION-MAKING APPROACH A STRATEGIC DECISION-MAKING APPROACH

Contributor(s): JOHN W. MULLINS AND ORVILLE C. WALKERMaterial type: TextTextLONDON MCGRAW HILL 2013ISBN: 9780071326377Subject(s): A STRATEGIC DECISION-MAKING APPROACHDDC classification: HD35 .M37
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