Marketing for hospitality and tourism /
Material type: TextEdition: Fifth editionDescription: xxiii, 683 pages : illustrations (chiefly color)ISBN: 9780135045596 (casebound : alk. paper); 0135045592 (casebound : alk. paper); 9780132453134; 0132453134Subject(s): Hospitality industry | TourismDDC classification: 647.94Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Jos Study Centre Book Cart | TK911.3 .K67 2010 (Browse shelf(Opens below)) | Available | 0182323 | |
Books | Gabriel Afolabi Ojo Central Library (Headquarters). | TX11.3 .M3 K67 2010 (Browse shelf(Opens below)) | Available | 0020684 | |
Books | Spec. Study Centre Immigration, Gwagwalada, Abuja | G155 .K68 2017 (Browse shelf(Opens below)) | Available | 0185996 |
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TK5105.59 .S72 2007 Network security essentials : | TK5105.884 .C65 2005 Hands_on Networking | TK5105.888 .L39 2005 Web usability : | TK911.3 .K67 2010 Marketing for hospitality and tourism / | TK5103.48 .W55 2002 2002 IEEE Wireless Communications and Networking Conference | TK5105.78 .G44 2020 IOT & Wireless Sensor Networks | TK5105.8885 .M35 2004 Macromedia Studio MX 2004 step-by-step : projects for Macromedia Flash MX 2004, Dreamweaver MX 2004, Fireworks MX 2004, and FreeHand MX / |
Marketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- Role of marketing in strategic planning -- Marketing environment -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer behavior of group market -- Market segmentation, targeting, and positioning -- Designing and managing products -- Internal marketing -- Pricing products : pricing considerations, approaches, and strategy -- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting products : public relations and sales promotion -- Professional sales -- Direct and online marketing : building customer relationships -- Destination marketing -- Next year's marketing plan.
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