Mass communication theories :
Material type: TextEdition: 2nd editionDescription: pages cmISBN: 9780367538392; 9780367533533Subject(s): Mass mediaDDC classification: 302.2301 Summary: "The second edition of this groundbreaking textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for undergraduate students. This new edition includes up-to-date research; greater coverage of contemporary critical and cultural theories; new treatments of theories such as cultivation theory, the spiral of silence, framing, and social media theories; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses"--Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Gabriel Afolabi Ojo Central Library (Headquarters). | P90 .M37 2022 (Browse shelf(Opens below)) | Available | 0162409 |
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P90. M.35 2010 Mcquail's mass communication theory / | P90. M.35 2010 Mcquail's mass communication theory / | P90 .M29. 2005 MASS MEDIA | P90 .M37 2022 Mass communication theories : | P90.B37 2006 Mass communication theory : | P90.B37 2006 Mass communication theory : | P91.3 .B385 2020 INTRODUCING COMMUNICATION RESEARCH |
"The second edition of this groundbreaking textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for undergraduate students. This new edition includes up-to-date research; greater coverage of contemporary critical and cultural theories; new treatments of theories such as cultivation theory, the spiral of silence, framing, and social media theories; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses"--
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