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Basic marketing :

By: McCarthy, E. JeromeContributor(s): Perreault, William DMaterial type: TextTextPublication details: Homewood, IL : Irwin, c1990. Edition: 10th edDescription: xviii, 734 p. : col. ill. ; 1 computer disk (5 1/4 in.)ISBN: 0256068658; 0256083983 (International ed.)Subject(s): Marketing | Marketing | Export marketingDDC classification: 658.8
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Gabriel Afolabi Ojo Central Library (Headquarters).
HF5415.13 .M33 1990 (Browse shelf(Opens below)) Available 00133
Browsing Gabriel Afolabi Ojo Central Library (Headquarters). shelves Close shelf browser (Hides shelf browser)
HF5415.1255.B76 2016 Brands and branding / HF5415.1265.B45 2014 The art of social selling : HF5415.1265.B45 2014 The art of social selling : HF5415.13 .M33 1990 Basic marketing : hf5415.13 .m33 1999 BASIC MARKETING HF5415.13 32.S64 2009 CONSUMER BEHAVIOR BUYING, HAVING, AND BEING HF5415.2 .M35 2002 Basic marketing research :

System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor.

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